Customer Discovery

Why Customer Discovery?

The pace of change is significantly increasing with digitalization. Long-standing industries see their core business in danger.

  • Digital technologies and new business models are disrupting traditional industries 

  • User experience in B2C is setting new standards in B2B

  • Increased transparency leads to highly informed customers


The winner will be the one, who offers solutions that best meet the most relevant challenges of customers. But how to find out, where these golden business opportunities lie?

"Please help me to digitalize my business!"

What is a Customer Discovery Session?

Customer discoveries are an important initial step when starting a customer-centric innovation process. 

The fine art of customer discovery reveals insights beyond the obvious - even for your customer on his own business, especially in B2B context. Customer discoveries follow a structured choreography mixed with consequent engaging interactions. If done well, customer discoveries transform the way you are perceived by your customer and become your unique selling point during the innovation or sales process.

Customer discovery sessions are joint collaboration formats with customers, that enable you to

  1. Gain a deep understanding of the most relevant challenges and unmet pain points of your customer 

  2. Strengthen your unique customer relationship towards the role of a trusted advisor and position yourself as innovative and customer-centric 

  3. Optimize resource allocation by strategically managing your innovation projects towards product/market fit from the very early beginning 

How does the training help you?

The training enables you to design and conduct customer discovery sessions in a professional and creative way

  • Get to know the customer discovery session framework and learn how to apply it in your setting

  • Understand how to engage with your customer in a customer discovery session and how to manage expectations well on both sides

  • Practice tools along the process and learn from practitioners' experiences

Training for individuals


  • 1 day | Start: 9:00 | End: 18:00

  • Participants: 8-15

  • Price: 890,- EUR (incl. lunch, snacks, training materials; excl. VAT)

  • Optional follow-up coaching can be booked after the training (to be charged separately) 

Upcoming trainings 

  • Munich – 14. May 2020 (German)

Get in touch with us, if you want to know more.

Enablement for teams

Facts - Team workshop

  • Workshop applying new methods to your own challenge

  • Participants: your team (up to five participants)

  • On-site at your location, flexible dates

​Facts - Follow-up coaching

  • Individual coaching for your team on your real-life projects

  • Online or on-site coaching at your location

Please contact us for a tailor-made offer for your specific setting and the corresponding price quotation. 

Innovation Ambassadors

Innovation Ambassadors GmbH

Kaufingerstraße 15

80331 München


Tel: +49 (0)89 998295550

© 2020 by Innovation Ambassadors