Why Co-Creation?

When it comes to innovate new products and services

product - market fit is key.

What would better increase your chances of hitting market demand than involving the people, who are using and buying your product / service? 

In co-creation you walk the innovation process together with your customers and partners: from jointly identifying problems worth solving to jointly designing solutions worth implementing. 

"We need new products!
We need new services!"

What is Co-Creation?

worth solving

Often companies believe to know their customers. But do you really know their true pain points? Often customers themselves don't know.

That is where co-creation starts: together with your customers you identify their most relevant challenges - not on a generic level, but in a deep understanding. If this is managed well, your customer relationship will be transformed into a trustful relationship on eye level.

worth implementing

What are solutions that are technically feasible, economically viable and desired by the market? Traditional corporates often start by focusing on the technical solution, new entrants on desirability.

Co-Creation ensures that you keep your customer, their needs and desires in focus. Not only by testing late stage prototypes, but by jointly designing solutions in early phases you increase certainty to create products & services, which customers will buy.

How does the training help you?

Experienced co-creation practitioners will work together with you to familiarize yourself with the co-creation approach, process and tools. Follow-up coaching can help you to outline and initiate own co-creation activities.

  • Get familiar with the co-creation approach, its potential and its limits

  • Experience a proven toolset along the entire process and apply it to your setting

  • Draft your own co-creation approach and get professional coaching from practitioners experienced in B2B co-creation projects

Training for individuals


  • 2 days | Start: 9:00 | End: 18:00

  • Participants: 8-15

  • Price: 1690,- EUR (incl. lunch, snacks, training materials; excl. VAT)

  • Optional follow-up coaching can be booked after the training (to be charged separately) 

Upcoming trainings 

  • Munich – 25.-26. May 2020 (German)

Get in touch with us, if you want to know more.

Enablement for teams

Facts - Team workshop

  • Workshop applying new methods to your own challenge

  • Participants: your team (up to five participants)

  • On-site at your location, flexible dates

​Facts - Follow-up coaching

  • Individual coaching for your team on your real-life projects

  • Online or on-site coaching at your location

Please contact us for a tailor-made offer for your specific setting and the corresponding price quotation. 

Innovation Ambassadors

Innovation Ambassadors GmbH

Kaufingerstraße 15

80331 München


Tel: +49 (0)89 998295550

© 2020 by Innovation Ambassadors